Google Ads for small law firms
More good cases. Fewer wasted calls.
We run Google Ads for small family, employment, immigration and injury firms. The right people call you, you know what each request cost, and you own everything. One flat fee.
Where are you with Google Ads right now?
25 minutes with Matthis and Paul. Two people, no account manager. We prepare for your firm before the call.
1 · Someone in your county searches
2 · Sees your ad, lands on your page
Your firm · Divorce
Your county · Consultation fee stated
3 · Calls you, with the facts known
Contested divorce · your county
request→ One page a month: what each request cost.
Measured to the dollar
Years of paid search where every campaign had to pay for itself
We know how firms buy
We have run search for companies whose customers are law firms
Two people, no handoffs
The two on the first call run your account
Flat fee, you own everything
No percentage of spend, no hostage account
What changes
Three things you will notice in the first month.
01
The right people call.
Callers who name their matter, live in a county you serve, and saw your consultation fee before they dialed. People looking for free advice, the other side of a case, or a lawyer three states away never see your ad.
02
You know what each request cost.
One page a month: what you spent, who called, what each request cost, and what we changed. Written by us, read in two minutes. Nothing for your staff to fill in.
03
Nothing is held hostage.
The Google Ads account, the pages and the data are yours from day one. Three months, then month to month. If you ever leave, you leave with everything.
How it works
Simple on purpose.
1
We learn your practice.
A 25-minute call about the matters you take, the counties you serve and your consultation fee. If you already run ads, we read the account before we speak.
2
We build pages that sort callers before they call.
One page per matter and city, on your domain, with your fee and the questions that matter to you. Ads that only show in the counties you name.
3
Our software runs it daily. We check it weekly.
Search terms, bids and tests run every day on software we built for law firm accounts. Nothing changes without one of us looking at it. You get one page a month.
Why we built it this way
We read what firm owners say about agencies. Then we built the opposite.
“A lot of agencies hide behind beautifully colored reports that are completely empty inside.”
Law firm owner, r/LawFirm
What we do insteadYou get one page a month with four numbers and what we changed. No dashboard.
“The company I am using seems to think that any call is a good call.”
Family law owner, r/LawFirmMarketing
What we do insteadYour fee and your questions sit on the page, before the phone number.
“Our phone rings constantly with people looking for pro bono and free consults, neither of which I have ever offered.”
Law firm owner, r/LawFirm
What we do insteadThose searches never see your ad. We block them before they cost you a click.
“They do not give Google accounts back.”
Law firm owner, r/LawFirm
What we do insteadThe account is yours from the first day. So are the pages and the data.
Quotes from public forum posts, shortened. These are not our clients.
Practices
Four practices we know well.
Something else? Ask us on the call. If we cannot do it well, we will say so.
Pricing
One flat fee. Never a percentage of your spend.
Tiered by how much you spend on ads, so the fee fits the size of the account. Google bills your ad spend directly. We never touch it.
Up to $8,000 a month in ad spend
$2,000
per month, flat
One practice, one metro
Up to $12,000 a month in ad spend
$2,750
per month, flat
One practice, several counties
Up to $15,000 a month in ad spend
$3,500
per month, flat
Two practices, or a whole state
Setup is $1,000, once, for the pages, the tracking and onboarding. Three months minimum, then month to month with no buyout.
Everything inside the feeWho you will work with
Two people who trace every marketing dollar to the contract it signed.
We spent years running paid search in markets where clicks are expensive and a campaign lives or dies by what it brings in. We bring that discipline to your account, and we are the only two people who touch it.
Matthis Janssen
Runs your account, takes your calls
- Paid search for more than twenty companies, measured to the dollar
- Builds and reviews every campaign on your account himself
- The person who picks up when you call
Paul Nispel
Builds the software
- Built the tracking and reporting behind fast-growing companies
- Writes the software that runs the daily account work
- Designs the tracking that makes the monthly page true
Hamburg, Germany. US Eastern and Central hours.
Who we are, and six things you can hold us toBook a call
Tell us about your firm.
We read before we speak, and reply within one business day with times for a 25-minute call with Matthis and Paul.